DESIGN. THE CORE ELEMENT OF YOUR EXHIBITION STAND
When it comes to exhibition design there is so much at stake. Why? Because you want to catch the attention of the visitors and it depends on the design of the stand if it will be an attractive one. And even if your stand is a small or a large one, its design can create a big impression.
As we already know, the people attending conferences, congresses or other events are those who are interested in the industry, so they are interested in your products and services. That’s why the design of your stand must showcase a story, the story about who you are, about your products and services. Your stand has to be customized with your brand colors and the banners, posters, ads placed or other displays should present your products and their benefits if you want to stand out of the crowd. This kind of design will make not only your booth unique but also your brand. The core message of your stand should be clear, so your visitors could understand in the first seconds what you are offering them.
You also have to pay attention to the lighting style. It has to draw visitors’ eyes toward the things you want to emphasize and to create at the same time a unique atmosphere.
Furthermore, the arrangements are really important. An area with sofas or tables and chairs is a key element because people can discuss business or you can present your visitors more details about your services.
In this way, your unique exhibition stand design will help you generate the visitors’ interest that can transform later in sales.